Blogs

We encourage our clients to update their websites and stay abreast of web design developments that will enhance their business.

At webtron we practice what we preach.

Shortly webtron will begin migration to our new website which is currently under final development.

It's a very exciting exercise for our in-house web designers to showcase their talents.

More updates to follow.

Website security has become more of a concern for business in 2013.

Website hacks are on the rise and becoming more sophisticated.

Website owners need to be more security conscious and consider implementing the following to protect their data and business from local and international hackers.

1, Ensure your Content Management System(CMS) is current and supported

2, SSL encryption for logins and passwords

3, Website Scanning monitoring software: can be tailored to provide daily Malware and Network Scans.

• Website Application, SQL injection scan and cross site scripting scans.
• Automatic scanning preforming daily to alert a you of an attack
• Isolate and pinpoint the attack meaning
• Your web developer can patch the security hole so that the same website security venerability cannot be attacked again

4, Website Firewall protection: helps protect websites from malicious traffic and blocks harmful requests.
A worthwhile more preventative security measure.

• Block Automated Attacks from Bad Bots
• Block Bots Attempting to “Scrape” or steal your content
• SQL Injection Prevention
• Cross Site Scripting (XSS) Prevention
• Remote File Include (RFI) Prevention
• Consider blocking countries access to your website if previous hacks have originated country in a particular region of the world 

5, If you haven't already migrate to a dedicated server for web hosting

6, Always back your data up

Implementation:
Ensure your web developer works with the  security vendor to complete implementation. (Having a close relationship with your website developer can be the best friend a business can have.)

• Scanning software is relatively straight forward and can be up and running within a few hours
  
• Website firewall is more complicated and will take several days to complete installation

When is the National Broadband Network (NBN) coming to my area?


Q, But the big question is when will the NBN coming to my area?
 
A, NBN Roll Out Map

This is the question many businesses and households around Australia are wondering.
It seems not a day goes by without a nightly news controversy relating to the NBN.

Communication Minister Stephen Conroy the man responsible for driving the NBN if nothing else is proving a rather stoic character.

One feels Prime Minister Julia Gillard is a strong supporter of his and the two them have a certain bloody mindedness about the success of the NBN project.

Will a day in the future come when Communication Minister Stephen Conroy will be referred to as the godfather of the internet in Australia?

Alot of the benefits of the NBN rollout are still not known.

It will be speculated that the super high speed fibre broadband will deliver business huge advantages and opportunities online.

Critics will say it has been a huge waste of taxpayers money.

But until the NBN roll out hits critical mass this will largely be speculation.

Q, But the big question is when will the NBN coming to my area?
 
A, NBN Roll Out Map

As much certainly we can tell you is the roll out is going ahead as planned.
Although delays and complications are being experienced and expected.

The attractive and smart Yahoo CEO Marissa Mayer is being routinely criticised in some circles of the media.
I for one do not see she has done anything wrong.

Firstly insisting all Yahoo remote workers come back inside the company is a great move. I bet Yahoo was no longer sure who does what or who was who?

 Think of it as a human resources headcount audit rather than an attack on the remote/home worker.

 It reminds me a lot of a government organisation that had a huge mobile phone bill. The list had hundreds and hundreds of mobile phones. Way more than they needed.  And nobody knew who had them. A simple quick but highly effective solution was to disconnect all the phones and wait for a response to have them reconnected on demand. Guess what ? this government organisation made an instant 5 figure saving per month!

And today we learn Marissa Mayer is personally vetting every CV and insisting on only college graduates from prestigious universities for new hires at Yahoo.

Another fantastic move to ensure Yahoo gets the best and brightest. At this rate she may even offer me a role.

Yahoo CEO Marissa Mayer is to be applauded for applying a business owners brain to the dinosaur that is Yahoo. Not unlike former GE CEO legend Jack Welch, who was only to happy to cut the dead wood out and start the seeding process over.

 It's a shake up every bloated organisation needs at some point and today it is Yahoo , maybe tomorrow it will be your company?

The Age newspaper moving with times.

Yes finally after 150+ years they finally did it. The big C.

Broadsheet to Compact for the first time since first publishing in Melbourne in 1854.

But don’t mention the word 'tabloid' as this cheapens the brand.

Like many papers over the years the realisation that the readers wanted a tabloid version of a quality newspaper in Melbourne.

 Lets face it The Times in the UK made this move and never looked back.

Along with this huge shift in the had to happen move to a compact/tabloid version of this great newspaper The Age has taken the opportunity to relaunched it's already good website, with impressive results.

Great versions of the newspaper in multi-device tablet and mobile versions would lead one to believe The Age's  future is somewhat brighter for readers and online advertisers.

Some conservative elements will miss the broadsheet and historic convention it brought. But when you look at the Age demographic many will already be buying the Australian Financial Times in tabloid so whats the difference really? Or increasingly they are already viewing online exclusively and missing all the relaunch fanfare and any negativity.

Hats off to The Age  editors, journalists and web designers. Great job.

So you’re organising a conference?

 

Organising a conference can be a nightmare, but it need not be.

But once the organiser has gone to all the trouble of putting the event together it’s time to think big!

 

Q, Why go to all the hard work and not take your conference to wider audience?

 

A, By professionally webcasting streaming your conference with Live Video and Audio  to internet viewers you have a great opportunity reach interested and targeted parties.  Think about the possibilities?

 

Q, Why not digitally interact with attendees?

 

A, These-days it is well known almost everyone has a smartphone. Why not interact at your conference with attendees and webcast viewers Live via Twitter?

 

We see it all the time on the ABC’s TV show Q and A and the best part it is dead simple to do. Advertise your Twitter handle at the venue and include an interactive Twitter feed in your webcast page.

It will provide your conference speakers and audience a wonderful opportunity to interact. If you have doubts designate a moderator to filter questions.

 

Q, Why have Webtron professionally webcast your next conference?

 

Because we have the track record! Our clients trust Webtron to ensure their webcast will run smoothly. We prepare, consult, test and double test. We have never let our clients down.

 

Q, What does a professional webcast cost?

 

Well that depends on many factors.

Try not to think of it as a cost but an investment.

Webcast viewers love to watch streaming audio and video with syncronised PowerPoint slides events online.

 

Some of our clients can even make it a self-funding. For example can you add sponsors names and links to the webcast? Or perhaps consider charging webcast viewers?

 

For your next conference contact Webtron for a webcast quote .

It's a new year time to re evaluate your website design, website security, online marketing , smartphone and tablet optimisation .

Time does not stand still online. In-fact website development moves more quickly than just about any technology your business might use. To stand still is to fall behind online.

And without a shadow of doubt -your companies website is the most valuable business resource you have.

Don't think of it as a cost! Investing wisely in your website will prove to be one of the best investments your company or organisation will ever make.

We are here to help. Our motto is 'Your success is our success'.

Click here to learn more visit our web design services.

Britain ahead of the curve when it comes to online shopping.

Having lived in the UK for some years in the early 2000's I experienced first hand the future of shopping.

Like most working people I was time poor so when Tesco's and Sainsburys supermarkets first offered online grocery shopping I jumped at it.

In 2001 this was a godsend. One did not even need to own a car to navigate the congested London high streets to find a supermarket. I guess you could call me an early adopter to this online shopping revolution. And I have very rarely ever ventured into a supermarket since. When I moved back to Australia I simply migrated to Coles Online. Just like many other time poor Australian grocery shoppers.

And since moving back to Australia I have seen first hand the companies who have embraced whole heartily the inevitable online shopping revolution. I have also seen the companies who have completely missed this once in a lifetime opportunity to grow their businesses online. Or companies making the same mistakes time after time. But remember it is never too late!

Online shopping in The UK is somewhat more advanced in 2013.

Many of the big high street retailers including powerhouse John Lewis now account for a quarter of all their transactions taking place online.

John Lewis is sort of like a Myer of the UK just to give you some idea. A traditional bricks n mortar retailer who saw the online shopping opportunity and jumped at it. Just take a look at the John Lewis website on a smartphone and you will notice a simple cut down optimised mobile version. The website has been optimised to make it easy to navigate and buy from on a smartphone ot tablet.

And now UK companies like John Lewis deliver goods internationally- including Australia.

According to The Age newspaper on Wednesday the 6th of February 2013
'Britain leads the way in internet shopping, with online sales making 10 per cent of all retail business in 2012, ahead of the United States, where about 7 per cent is online, and the rest of Europe. For Australia, the Commonwealth Bank reported late last year that online sales represent 5.4 per cent of retail sales. Britain's online retail sector is rising rapidly too. This year it is expected to rise another 12 per cent to £87 billion ($A131 billion).'

 It never ceases to surprise me how many Australian retailers or businesses in general have not seen or heard of the huge impact smartphones and tablets are having. Many haven't yet bothered to optimise their websites for smartphone and tablet customers and clients.

If you are reading this and wondering about your company. It's dead easy to find out. Just check your website stats from for example, Google Analytics and you will find a breakdown of smartphone and iPad visitors.

 What ever your business optimise your website NOW!

If you would like webtron to consult for your online needs contact our corporate web consulting team.

Let me take this opportunity to wish you a Merry Christmas and a Happy New Year
from the team at Webtron.

 Online business opportunities continue to grow and grow. As the internet
continues to develop so does the potential for opportunity.


In 2013, it will be all the more important for every business to harness their
online potential.

Businesses that fail to utilise the opportunity presented to them in this marketing space, may actually fail to survive the next year. That is not an exaggeration but a reality. 

 In 2012 Webtron delivered :

• high client satisfaction- that kept webtron clients at the forefront of the internet revolution
• consulted to many global companies
  
• designed and built numerous interesting websites and splash pages
• successfully designed and delivered numerous email blast campaigns
  
• provided social networking guidance and development to many companies
  
• designed and built many online e-commerce stores
• hosted many , many websites
  
• played our part in lots successful sales and marketing online campaigns
• continued to produce high quality interactive video projects , webcasts and webinars
• introduced Apple IOS webcast streaming to iPhone and iPad
  
• optimised many sites for IOS Apple iPad and iPhone
• and became/remained many companies sounding board and trusted online partner of choice
  

We are extremely proud of the work we have been able to deliver for
our clients and the success they have had in driving home their company
messages and goals online.

Wishing you and your families a festive Christmas and your business a
successful 2013.

From the Webtron team.

Worldwide Tablet sales continue to soar in 2012.

Apple is shipping more iPads than ever before,  but it's overall share of Tablets is slowing with some solid competition from Samsung Galaxy and the Amazon Kindle.

In Australia the iPad is still king but android based devices such as the Samsung Galaxy is making ever increasing inroads. One only has to look at your local electronics store catalogs to see the number of android tablets on sale to know Apple now has serious competition.

Microsofts new windows 8 tablets have just entered the market, will they also provide serious competition for tablet sales or is it a case of a little too late from Microsoft?

But one thing is for sure it is still quite amazing many companies and organisations have still not yet optimised website content for this growing tablet trend. (.......or mobile for that matter)

The top five manufacturers of tablets in the third quarter of 2102

1. Apple, maker of the iPad, 14 million shipped worldwide, 50.4 per cent share

2. Samsung, maker of Galaxy line, 5.1 million, 18.4 per cent

3. Amazon.com, maker of Kindle Fire, 2.5 million, 9 per cent

4. AsusTek, maker of Transformer line and Google's Nexus 7, 2.4 million, 8.6 per cent

5. Lenovo, 400,000, 1.4 per cent

- Others, including Barnes & Noble's Nook, 3.3 million, 12.2 per cent

Source: IDC 2012